The right tool for each job — and the reasons behind it.
We don't choose technology by fashion or by what we'd find most interesting to build. We choose it by what the project needs to do, how long it needs to last, and who will run it afterward. A technology that's easy to hire for and well documented is often worth more to a business than one that's marginally faster.
How we choose
Content-led sites and data-led systems have different needs
Editors need a usable CMS; systems need maintainable code
Mature, widely used technology outlives trends
You own the code — someone else should be able to work on it
Integrations constrain choices
Content must be present in the served page, and pages must be fast
Websites
WordPress
Our default for content-led business websites and WooCommerce stores: widely supported, easy for teams to update, and strong in search when built lean.
WordPress developmentCustom and full-stack builds
For sites needing functionality a CMS handles poorly — chosen and confirmed per project rather than sold as a fixed stack.
Business systems and applications
Laravel
Our framework for custom software, CRMs, ERPs, portals and web applications — suited to database-heavy, rule-heavy, permission-heavy systems.
Laravel developmentSearch and measurement
Structured data (schema.org), XML sitemaps, analytics and conversion tracking, and Google Business Profile.
A note on our own site
This website is built with Next.js — a good fit for a fast, content-focused marketing site. That's a different choice from what we build for clients, and deliberately so: a marketing site is a content problem; a business system is an engineering problem. We choose the tool that fits each, rather than building everything on one stack for consistency's sake.