UI/UX design for websites and business software.
Design decides whether people can find what they came for and know what to do next. On a website, that's the difference between a visit and an inquiry. In business software, it's the difference between a system your team uses willingly and one they work around with spreadsheets.
It's part of every site and system we build — from the first page structure or clickable prototype through to the screens people use every day. Because the same team designs, builds and handles search, design decisions account for how pages will be found and how the software will actually be built, rather than producing mockups that can't be delivered as drawn.
What is the difference between UI and UX?
UX (user experience) is how something works: its structure, flow, and whether people can accomplish what they came to do. UI (user interface) is how it looks and responds: layout, typography, buttons, states and feedback. Both matter, but most usability problems are UX problems — a confusing structure can't be fixed by better colors.
On a website, UX covers the page structure, navigation, what each page says and in what order, and how a visitor moves toward getting in touch. In software, it covers how tasks are organized, how many steps they take, and how the system handles mistakes.
What you get
Information architecture
How pages or screens are organized and connected, so visitors and users find what they need without hunting. For websites, planned alongside search structure, because the same decisions determine what can rank.
Journeys designed around a decision
Each key page designed around the question the visitor arrived with and the step they should take next — usually an inquiry, booking or quote request.
Interface design for software
Screens for internal tools, dashboards and portals, organized around the tasks people perform most often, with the least-used options kept out of the way.
Clickable prototypes before production code
Layouts you can click through and test before development starts, when changes cost minutes rather than days.
Mobile-first where it matters
Designed for the device most people use — for most business websites, a phone.
Accessibility
Readable contrast, logical heading structure, labeled form fields and keyboard navigation. Accessible design serves more people, and much of it overlaps with what search engines need to understand a page.
Design systems
Reusable components and patterns, so new pages and screens match existing ones without being designed from scratch.
What makes a website convert?
Conversion problems usually have specific, findable causes:
Visitors can't tell within seconds what you do and for whom
Specific headline and supporting line for each page
Visitors arrive on a general page instead of the service they searched for
A dedicated page per service
Credentials, reviews and examples buried or absent
Evidence placed near the point of decision
Several competing calls to action, or none
One primary action per page, repeated
Too many fields; forms that fight a phone keyboard
Ask only for what's needed; correct input types
Visitors leave before the page loads
Performance treated as a design requirement
Tiny tap targets; hidden phone number
Click-to-call and thumb-friendly layout
None of these is solved by making a site "look more modern." They're solved by structure and clarity.
Designing business software
Internal software has a different audience: people who use it every day and can't choose an alternative. Poor design shows up as workarounds — side spreadsheets, re-entered data, calls to the one person who understands a screen.
The principles we design to:
- Design for the frequent task. The action someone performs fifty times a day should take the fewest steps.
- Show each role what it needs. Sales, finance, warehouse and management see different views of the same data.
- Prevent errors rather than report them. Validation as data is entered, sensible defaults, and confirmation for irreversible actions.
- Make status obvious. What's pending, overdue or complete should be visible without a report.
- Test with the people who'll use it. Prototypes reviewed by actual users before development.
Is this you?
Design is included in every website, application and system we build, and occasionally bought on its own for an existing site or product. Usually the situation is one of these:
- Your website gets visitors, but few get in touch.
- Visitors can't easily tell what you offer or who it's for.
- The site works on a desktop but is awkward on a phone.
- Your team avoids parts of an internal system because they're confusing.
- Features have been added in different styles, and the product feels patched together.
If the problem is how the site is built or found rather than how it's laid out, start with business website development or SEO.
How design work runs
- 01
Review — How the site or system is used now, where people drop off or get stuck, and what analytics show.
- 02
Structure — Page or screen inventory, navigation and journeys.
- 03
Prototype — Clickable layouts for the key journeys.
- 04
Test and refine — Reviewed with you and, where possible, with real users.
- 05
Handover or build — To our development team or yours, with a component library.
What it costs
Design is usually scoped as part of a website or system build, priced with the rest of the project. If you need it as a standalone engagement for an existing site or product, tell us during the first call and we'll confirm scope and a fixed price after a review — based on the number of pages or screens and the depth of research and testing involved.
Frequently asked questions
Can you redesign our site without rebuilding it?+
Sometimes. If the underlying build is sound, layout and structure can be changed within it. If the platform is the constraint, a rebuild may cost less over time.
Will a redesign affect our search rankings?+
Visual changes rarely do. Changes to structure, URLs or content can — which is why redirects and search structure are planned alongside the design.
Often bought alongside this.
Discuss your project
Tell us what people are struggling with — visitors who don't get in touch, or staff who avoid part of a system — and we'll tell you whether it's a design problem, a build problem or both.