What shapes the cost of a project.
Most firms don't publish anything about cost and make you sit through a sales call to find out whether you can afford them. We'd rather you understand what drives the price before we speak, so the conversation starts from the right place.
Every project is priced as a fixed figure after discovery, before any development begins.
Why we price after discovery
A price given before anyone understands your business is a guess. Guesses produce one of two outcomes: an inflated quote to cover the unknowns, or a low one followed by change requests. Discovery replaces the guess with a written scope both sides can hold to.
Websites and redesigns
What affects the cost
Distinct page types (home, service, location, article) drive design and build effort more than total page count
Writing from scratch costs more than improving or migrating existing content
Booking, quoting, calculators and member areas add development
CRMs, booking systems and email platforms each need connecting
Catalog size, variants, payment and shipping setup
The size of the current site and how much search visibility must be protected
What makes a website cheaper: fewer distinct templates; content supplied ready to publish; standard functionality; no integrations.
SEO and digital marketing
What affects the cost
- Size and technical condition of the site
- Number of services and locations
- Competition in your market
- Content production
- For paid campaigns: number of channels, landing pages and tracking setup
For paid campaigns, advertising spend — what you pay directly to Google, Meta or other platforms — is billed separately from our management fee.
Search work is usually ongoing, because visibility has to be maintained as competitors, search engines and your business change.
Custom software, CRM and ERP
What affects the cost
Each distinct area — sales, inventory, billing, HR — is a unit of work
More roles mean more permissions, views and testing
Volume and cleanliness of existing data
Number of systems and quality of their APIs
Number and complexity of reports
Regulatory, security or performance needs
Systems are priced phase by phase, so you commit to one phase at a time.
Integrations and automation
Priced per integration or process. The biggest factor is how well each system shares data: a clean, documented API is quick to work with; an old system with no API takes longer.
Costs after launch
Budget for these from the start:
- Hosting — Depends on traffic and the system's requirements
- Maintenance — Updates, security patches and fixes
- Third-party services — Licenses, APIs, email, maps
- Ongoing SEO or marketing — If you choose it
How to get a price
- 1.
Discovery call — Tell us what you need and what isn't working
- 2.
Discovery — We scope the work properly
- 3.
Fixed price — A written scope and figure for the first phase or whole project
- 4.
Decision — No obligation until you approve it
We don't publish blanket starting prices — the factors above genuinely move the number too much for a single figure to mean anything. Discovery gets you a real one.
Frequently asked questions
Why not just give us a price now?+
Because it would be a guess. We can often indicate a likely range on the first call once we understand the scope.
Do prices change during the project?+
Not for agreed scope. New requests are priced and approved before they're built.
Can we start small?+
Yes — a first phase, a single integration, or an SEO audit.