Insights
Practical guidance for decisions that are expensive to get wrong.
Articles written from our work on websites, search and business systems — aimed at owners and managers making decisions, not at other developers.
Custom software vs off-the-shelf: how to decide
When building makes sense, when buying does, and the costs people forget.
ReadWordPress or a custom web application?
What each is good at, and how to tell which your project needs.
ReadCustom CRM vs Salesforce and HubSpot
When a subscription CRM fits, and when it gets in the way.
ReadCustom ERP vs Odoo and Zoho
Packaged ERP, custom ERP, and the warning signs in between.
ReadWhat happens if your software agency disappears?
How to protect your business before it matters.
Read